About Betsson

Who We Are

Betsson is one of Europe's largest and most established online gaming companies. Founded in 1963 in Sweden, Betsson has grown from a traditional land-based business into a cutting-edge digital gaming powerhouse serving millions of players across the globe.

Operating under strict regulatory oversight from the Malta Gaming Authority (MGA) and the UK Gambling Commission, Betsson is synonymous with trust, fairness, and player protection. We operate multiple internationally recognised brands and offer a comprehensive portfolio of online casino games, sports betting, live casino, poker, and bingo.

Our Mission & Values

At Betsson, our mission is to deliver an unrivalled entertainment experience while maintaining the highest standards of player safety, responsible gaming, and regulatory compliance.

Core Values

• Integrity: We operate honestly and transparently in everything we do.
• Player First: Every decision is made with our players' best interests at heart.
• Responsibility: We are committed to safer gambling and minimising gambling harm.
• Innovation: We continuously invest in technology to enhance the gaming experience.
• Fairness: All games are certified for randomness and fair play by independent auditors.

Licensing & Regulation

Betsson holds gaming licences in multiple regulated jurisdictions. These licences require strict compliance with anti-money laundering regulations, responsible gambling standards, player fund protection, and fair game certification.

Key Licences

• Malta Gaming Authority (MGA) — Primary European licence
• UK Gambling Commission (UKGC) — For UK-based players
• Swedish Gambling Authority (Spelinspektionen) — Swedish market
• Danish Gambling Authority (Spillemyndigheden) — Danish market
• German licensing authorities — German market compliance

Responsible Gambling Commitment

Betsson takes responsible gambling extremely seriously. We invest heavily in player protection tools, staff training, and partnerships with leading responsible gambling organisations.

Our platform offers deposit limits, reality check reminders, session time limits, cooling-off periods, and permanent self-exclusion. We work with BeGambleAware, GamCare, and Gambling Therapy to ensure players who need help can easily access it.

Learn more about our Responsible Gambling tools →

About This Affiliate Website

This website is operated by an independent affiliate marketing partner of Betsson. We provide information, reviews, and promotional content about Betsson's products and services. We may earn a commission when users register through links on this site.

We are not employed by Betsson and do not represent Betsson directly. For official Betsson information, support, or account queries, please visit the official Betsson website.

Read our full Affiliate Disclosure →